Cognitive Empire — Drift Intelligence

Revenue Decay Detection

Upload a pipeline CSV. Get a Drift Score per opportunity. No account, no pricing, no OAuth.

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Any CRM export works — flexible column detection

Recognised Column Names

Drift accepts common CRM and spreadsheet column names. More complete data produces sharper scoring.

Opportunity Name

opportunityopportunity_namedealdeal_namecompanyaccountnamecustomerprospect

Used for: Identifying each open opportunity.

Deal Value

valueamountdeal_valuearrrevenue

Used for: Estimating revenue exposure.

Win Probability

probabilityclose_probabilitywin_rate

Used for: Weighting revenue-at-risk calculations.

Pipeline Stage

stagedeal_stagepipeline_stage

Used for: Detecting late-stage decay pressure.

Last Activity

last_activity_datelast_activitylast_contactlast_contact_date

Used for: Measuring inactivity — the primary decay signal.

Next Action

next_actionnext_stepnext_stepsfollow_up

Used for: Flagging opportunities with no forward motion.

Owner

ownerowner_nameassigned_torepsales_rep

Used for: Accountability tracking per deal.

Overdue Follow-up Count

overdue_followup_countoverdue_count

Used for: Direct signal for ignored commitments.

Minimum useful scan: opportunity name, last activity date, next action, and stage. Add value and owner to unlock exposure and accountability scoring.

Drift Intelligence scores every open opportunity on inactivity, missing next actions, overdue follow-up, stage risk, and deal value. Decay is structural — not a data quality problem.